Thanks for the tips.
I had missed enabling SLA support in the oozie-site config
<property>
<name>oozie.services.ext</name>
<value>
org.apache.oozie.service.EventHandlerService,
org.apache.oozie.sla.service.SLAService
</value>
</property>
<property>
<name>oozie.service.EventHandlerService.event.listeners</name>
<value>
org.apache.oozie.sla.listener.SLAJobEventListener,
org.apache.oozie.sla.listener.SLAEmailEventListener
</value>
</property>
Now, I can see my SLA details in Hue and am looking at ActiveMQ for handling the JMS notificatoins.