Raw data are individual events of user click and user open. The goal is to track the aggregate clicks and opens with respect to the filters being applied. An example of a mandatory filter would be the date the message was sent to the user, an example of an optional filter would be what device the user open/clicked the message. The events themselves are at the granularity of the user, and contain when the message was sent to the user, in addition to other contextual information surrounding the message (subject txt, message origin, etc.) ... View more