if you just want to load the image in the hive table not process fruther use binary data type , but to view or process you need to have like some java code to convert that into binary data before you load in to hive table.
Create table imageTable(id int , picture binary);
Load statement - point to the image location ..
could be either managed or external table
The solution provided above here has been working to me always for something about a year so far, you should do so that way. The other issue that had been happening to me from time to time is the files I tried to store there became corrupted for some reason, so I got them fixed only manually with this editor https://edit-pdf.pdffiller.com/ Every paid editor actually will fit well for such purposes, but others just way more expensive actually. Back to storing, I don't know have they fixed that issue so far or not, but check all the files after the export